Psychographics

Psychographics

Mainstreamers - This tends to be the largest as it has the traits are the most common.  They stick to the brands they know, and don't like to try things they are unfamiliar with.

Aspiers - Younger people tend to fit into this group, as they are conscious of their image, fashion and current trends.  They seek status and are willing to change things about themselves in order to meet expectation.

Succeeders -  Mainly consisting of managers and professionals. They can be very assertive and have goals they seek to achieve.  They prefer to be in control and sometimes feel the deserve the things they get.

Resigned-

Explorers-

Strugglers-

Reformers-