Demographics: audience profile

OUR TARGET AUDIENCE

•the most common target audience for hair gel's are middle aged (16 - 20+) men who stylise their hair in many different varieties.

•the most popular country's who uses hair gel's are US , UK and Asia.

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  Benjamin - One of our target audience is a middle aged man who lives in the US and also works for the ARUP company and when he tested the PROFESSIONAL SEBASTIAN product he was very pleased with how the hair gel has kept his hair still in many different occasions where he needed to look smart.

one of his comments was : " I want the hair products i'm using to keep my hair steady but also I don't want my hair to get damaged because I've used many hair products and I've recently realised my hair became much stiffer which makes it harder for me to brush my hair.

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Lewis - another target audience of ours is the 18 year old Lewis who still studies and wants to keep a neat hair and one of his comments were :

" I always wake up with a messy hair and it always takes me ages to get ready. everyday I wake up and wash my hair then I comb my hair and at the end it becomes messy again so using hair gel's saves so much time in the morning which I can benefit from in my everyday life.

but I've realised hair gel's can also damage my hair so I prefer using waxes which is less harmful".