Heinz Ketchup Advert Analysis.

Heinz ketchup print advert

Analysis

When you’re having steak or fish and chip you don’t just have it dry, do you? No of course! Especially not when you have the option of adding a tasty good old heinz ketchup.

 

The point of focus is the bottle of ketchup and that fact the bottle made out of the main ingredient that is in ketchup makes it more interesting  to look at for audience, instead of a boring bottle of heinz ketchup that lack creativity. In terms of composition the placement of the product is centered and the typography/slogan is below the ketchup, by looking at the creative heinz ketchup bottle the audience can easily see the logo.

Regarding the light in the advert it is shined on to the product to give it a light beam effect from the right with a shadow underneath to uplift the product and give it a lot of attention to the audience.

The colour of the bottle is a juxtaposition to the typography as the background is red and the writing is in white which makes it stands out.

The image clearly shows how the ketchup has been stacked on like a tomato giving the impression that it is organic and natural.

The slogan ‘No one grows ketchup like Heinz” is seen to be quite odd as you can not grow ketchup, but you can grow tomatoes, therefore, this makes the audience understand and acknowledge the quality of the ketchup, and also the company is very passionate about their products. The title Heinz has become a universal title as it as branches of many different products that are good quality therefore sticking the logo of ketchup at the front allows the audience to know that this ketchup would be up to good standard.