Primary Research











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From our primary research we discovered that most people use hair gel or hair products in their 
hair. On average people spend 10- 15 minutes styling their hair. A majority of our participants use hair gels with natural products such as coconut oil, argan oil etc. Most of the research agrees that hair products are reliable and they live up to their standards. Our participants from both our online and print survey have heard about  Eco styler and Schwarzkopf through friends and family and TV ads.  From our research people would much prefer free samples and In-store advertisements to encourage them to buy hair gel. On that note we have decided as a group to continue further with Schwarzkopf got2b freeze gel.


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