secondary research for hair gel advert

secondary research for hair gel ad

What it is?

It is a jelly like substance used in styling person’s hair.

It comes in traditional gel consistency, liquid consistency or a spray.

How is it made?

It is manmade or can be made in factory.

How to make your homemade hair gel:

·        Add the gelatine to the warm water and stir until fully dissolved

·        You add more or less gelatine depending on how you want it. Less gelatine means less ‘hold’

·        Place the mixture in the fringe for 3-4 hours to set.

·        Mix in a few drops of your favourite essential oils and mix it up well.

Who uses it?

Hair gel is a hairstyling product that is used to harden hair into a particular hairstyle and used mainly by men but women use it too.

What is its history?

Ancient Egyptian mummies has shown that they style their hair using a fat based gel.

In 1914, small pharmacy in Argentina, veterinary student Jose Antonio Brancato created the first fixative for hair called gomina, for this he mixed gum Arabic with Persian tragacanth and different essences.

How has it been advertised in the past?

In 1929, the british company chemico works invented Brylcreem which became the market leader among hair styling products in both UK and the US during the following decades. In the 1960s, modern hair gel was invented in the US by what would later be renamed the Dep Corporation.

How it been advertised today?

VO5 is a company that produce hair styling products such as hair spray, hair glitter, hair gel etc.

This VO5 advert for their hair gel is very simpict in sense where the product is the point of focus, they've also incorporated the colours of the product with the background the reason why is so when the audience look at the advert it’s not too hush on the eyes but still catches your  attention.